Priscilla Hagstrom

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Vice President of Marketing and Communications

Cooper Aerobics Enterprises, Inc.

Priscilla Hagstrom is Vice President of Marketing and Communications for Cooper Aerobics, leading marketing and communication efforts for the seven health and wellness companies. Prior to joining the organization in 2014, she served as Vice President, Communications of the Dallas Convention & Visitors Bureau. During her time at the Dallas CVB she was instrumental in the research, launch and execution of the Big Things Happen Here! brand campaign earning more than a dozen marketing and communications awards.

Hagstrom’s 26 years of strategic marketing and communications experience encompasses 12 years with Hyatt Hotels Corporation during which time she earned eight industry awards including an IABC Bronze Quill Award. Her career also includes work at the Dallas Zoo, Sprint, KPMG, MPI, Leukemia Society of America, Cotton Bowl Athletic Association and WFAA-TV, Channel 8. Hagstrom holds a Bachelor of Arts degree in English Composition/RTVF from the University of North Texas.